What Is the Secret to Persuasive B2B Copywriting and Web Content Marketing in the Health Industry?

You have copywriting or content marketing needs, but not any regular copywriter will do. And you don’t have time to explain the industry to this person.

You want experts who understand the health industry…

Imagine hiring a copywriting duo who has worked in research laboratories and health care facilities, and who has professional healthcare credentials to help you!

According to the Content Marketing Institute’s 2020 report, 50% of organizations outsource their content marketing activities, 69% used case studies, and 55% used white papers.

We offer a range of B2B and web content marketing copywriting services (see our fee schedule for an idea of our services and fees). But we specialize in the following services:

White Paper or Special Reports

White papers or special reports are persuasive essays that use facts/logic to promote a B2B product, service, or methodology. Geared to professionals in the healthcare industry, they can help:

• Help your customers get to know your company;
• Help your company move up in search engine results pages;
• Establish your company and/or yourself as an expert in your field;
• Establish your company as a helpful advisor;
• Cast FUD (fear, uncertainty, and doubt) on your competitors
• Engage your prospects and nurture them through a complex sale; and
• Generate leads.

There are different types of white papers. They can introduce, explain, and/or justify your product/service offering. The right approach for you/your organization will depend on where you want to position it in relation to your sales funnel.

We can help you figure this out.

Another advantage of white papers is that they can be converted into blog posts, articles, and presentations, to name a few outlets. This provides you with multiple touchpoints to reach your clients.

We also offer services for two alternatives to the white paper/special reports:

1. eBooks: eBooks are geared to a potentially broader audience than white papers. They’re meant to teach the reader about a topic (e.g., How to…).
2. Research papers: Research papers are more scientific and technical in nature than white papers. They can be used as background material for a presentation or be sent for publication in a journal or magazine.

Case Studies or Success Stories

Case studies or success stories show how your clients use your product/service and how valuable it is to them. Case studies are powerful testimonials for you/your organization and your product/service.

You can use case studies in other promotions and copy (e.g., blog posts, social media posts, testimonials, and flyers), again to maximize client touchpoints.

The following case study sample is a case study we completed to become AWAI certified case study specialists: Case Study Sample.

Website Services

First, our website content development and optimization service helps tailor your website content for better client experience and lead generation/conversion. We suggest titles, headlines, content, layout, and SEO/metadata during this process.

Of course, website content also includes writing specific pages, such as the home page or the about page, as well as keeping your website fresh and current with new blog posts. The blog posts, emails, and e-newsletters are important for content marketing, as well as lead generation and relationship marketing with your clients.

Second, before building or redesigning your website, you’ll need information. You need to know what needs to be changed considering the latest website design and content best practices. Our website audits, reviews or evaluations can help you identify problem areas on your website that you should address to improve your website visitors’ experiences and generate leads.

We will review your website as well as your competitors’ websites, then provide you with a detailed report of your website’s strengths and weaknesses, and suggestions for improvements. So, the report serves as a roadmap for you to improve your website using the latest website and SEO (search engine optimization) best practices.

Other Key Services

Tap into our management, marketing, and research expertise to help you make the best possible decision for your organization’s success.

• Key message copy platforms: we can help you align your marketing strategy and tactics. We will help you determine your voice, brand, and consistent message.
• Strategic planning or marketing: we can provide advice and the latest best practices in terms and help guide you in your strategic planning and/or marketing activities.
• Survey instrument or interview guide development: we can help you get the most from your information and data collection/gathering efforts to you make your management and marketing decisions.